Short: Amiga Technologies Logo Proposal V5 Author: Peter Bornhäll Uploader: org canit se - Fredrik Elmqvist Type: gfx/misc Architecture: generic Copyright: Peter Born 1995 Released: 08-05-1995 /X-NAME: ATlogo5.lha Amiga Technologies Logo Proposal ------------------------------ Copyright © 1995, Peter Bornhall All rights reserved. Revision 5 Updated August 5th, 1995 Why? ==== Well, that's pretty simple really. I didn't like any of the existing proposals, official or not. At the time, it was the triangle featured on Bjørn Rybakken's towerdesign that was the official logo. Since then, about the same time I created my proposal, the currently chosen logo has been chosen. Yes, I'm talking Bodoni font and a tilted red square. I have also sent my logo (rev.3) to Gilles Bourdin, who then confirmed that the Frogdesign (Bodoni & tilted red square ring any bells?) logo had been chosen. He also told me that although he liked the logo, he thought it to be a bit too complex for them. I admit that it's more complex than the text 'AMIGA' with a tilted red square above the 'I', but at least it features a recognizable symbol; The checkmark. On another subject, my logo was designed with the intention that it can be separated, and use the triangle and checkmark alone, or together with the text 'AMIGA' and 'TECHNOLOGIES'. Using a symbol for marketing, especially in TV commercials, is very good, and I fear that the Frogdesign logo doesn't attract very much attention. All in my own humble opinion, of course. Creation ======== I've been working for a week or two on a new logo for Amiga Technologies, the company responsible for the future of the Amiga. Some weeks ago I made some pencil sketches which I transferred (by hand) to my trusty Amiga and DPaint. Actually I think it was easier to do it from scratch than scanning and converting pencil sketches. It took a while before finding the right font for the 'AMIGA' text, but CGTimes (size 97) seems to make sense. I had some trouble finding the correct shape and color scheme for the checkmark, but thanks to the nice people in the Swedish FidoNet echo R20_AMIGA I've found the right look & color for the checkmark. Thanks must go to them. The 'TECHNOLOGIES' text was made entirely by hand (simple font, really) and since the first attempt, I've changed the width to match the same as the 'AMIGA' text. Both the 'AMIGA' and the 'TECHNOLOGIES' texts have also been manually anti-aliased (not very much, since that tends to make it blurry or somewhat bold). Changes to revision 3 ===================== - Changed gradient of the checkmark - Widened the 'TECHNOLOGIES' text to match the 'AMIGA' text - Added two more proposals, with the checkmark centered in the logo Changes to revision 4 ===================== - Redesigned the checkmark, now looks like it should - Changed the gradient a bit - Moved the checkmark slightly to the left - Removed the alternative logo - Anti-aliased the AMIGA text a bit more Changes to revision 5 ===================== - Changes in the .readme only Thanks to... ============ - Mattias Karlsson & Rickard Olsson for their suggestions - Glenn Björcken for sending me an IFF of a checkmark - Henrik Bergström for dimensions of the checkmark - The people in R20_AMIGA for all the help you've provided - The people in comp.sys.amiga.misc for their support Legal ===== If Escom AG, Amiga Technologies GmbH or some other company should be interested in buying or licensing the logo, I am open to suggestions on a settlement. Until such a time, the logo is the legal property of the author (see address below). Comments ======== If you have comments or suggestions, please contact me! If you want to tell Amiga Technologies that you'd like to see this logo as the official logo, contact them via; Gilles Bourdin (Public Relations) e-mail: gbo@amiga.imnet.de Amiga Technologies GmbH Tel +49 6252 709 195 Berliner Ring 89 Fax +49 6252 709 520 D-64625 Bensheim Germany Contact ======= Contact me, the author of this logo, via: Snail: Peter Bornhall Bäck 5, Främmestad S-46598 NOSSEBRO SWEDEN Fax: +46-512-53382 e-mail: bornhall@karkis.canit.se FidoNet: 2:201/417.41 AmigaNet: 39:164/104.41